Innovators & Operators
Theory doesn’t launch products.
Operators do.
Life science companies, from startup to scale
We deploy seasoned operators across every critical function — from regulatory pathway through commercial launch to investor close — so you can focus on building your company.
The Precision Advantage
Why companies choose us.
Hands-on experience across global launches, commercial operations and capital strategy.
We’ve Been in Your Seat
Every advisor has held the operating role you’re hiring for — from Series A through IPO and acquisition.
Deploy in Days, Not Months
Our 100% fractional model means you get senior talent embedded in your team within days, not quarters.
Execution, Not Decks
We don’t deliver 100-page reports and walk away. We roll up our sleeves and help you ship.
Global Reach, Founder Agility
Experts across 12 countries with the speed and creativity of a startup partner.
Expertise in Action
How we drive your growth.
Commercial Strategy & Go-to-Market
Market assessment, competitive positioning, pricing, customer segmentation, and full launch roadmaps — including US market entry for international companies.
Investor Readiness & Capital Strategy
Pitch refinement, financial modeling, data room preparation, mock due diligence, and phased warm introductions to investors and bankers.
Regulatory Strategy & Clinical
510(k), De Novo, PMA, and Breakthrough Device pathways. Agency interactions, pre-submission planning, and end-to-end clinical trial design.
Reimbursement & Market Access
Payer strategy, coding and coverage analysis, health economic modeling, and reimbursement roadmaps targeting hospitals, IDNs, and GPOs.
Commercial Operations & Infrastructure
Sales force design, compensation planning, CRM setup, territory strategy, and US entity creation for international market entry.
Exit Strategy & Strategic Partnerships
Acquirer identification, exit timing analysis, strategic engagement, term sheet review, and full transaction support.
Fractional C-Suite Leadership
Experienced part-time executives embedded directly into your team — CEO, CFO, CCO, COO, Regulatory, and Reimbursement roles.
Grants & Advisory Services
Full-cycle grant strategy (NIH, NSF, DOD), KOL and advisory board development, and ongoing investor portfolio support.
Your Next Move
Stop guessing. Start executing.
Let’s accelerate your path to market.